Marketing & Communication Resources

sticker_icantwait-2014Our brand identity is backed by a visual language that is consistent with our brand values of strong leadership, sisterhood, and inclusion. In all of our brand work, we want to ensure that we effectively communicate our brand promise – "Girl Scouts gives every girl access to life-changing experiences that inspire her to do something big" – to our core audience, girls.

We hope that you find the resources included in the Brand Identity Center on point, inspiring, and fun!

Brand Identity Center (revised 7/12/16)
Master the application of Girl Scouts' brand identity system with the help of straightforward guidelines and ready-to-download graphic assets.

Girl Scout Glossary 
This glossary offers definitions of some of the frequently used terms in Girl Scouting.

GSCCC Glossary of Girl Scout Terms (May 2015)
This glossary offers definitions and usage of terms specific to Girl Scouts of the Colonial Coast.

GSUSA Digital Design Style Guide (May 2012) 

GSUSA Licensed Vendors Directory (August 2012)

Volunteer Resources

Volunteers may find an assortment of communications, marketing materials and items to use to reach out to more girls and adults and connect them to Girl Scouting! Fliers, posters and bookmarks, along with other helpful tools can be downloaded - or- you may contact your membership specialist for copies. For those last minute needs - you can download the "Template" fliers and personalize/print them yourself.

Business Card – For volunteer recruitment purposes

Connect With Girl Scouts Family Guide

Council Fact Sheet

Girl Scout Leadership Experience Fact Sheet

Girl Scout Week Resources

Leading Girls to Academic Success - a guide for educators

Partnerships in Faith - Rack Card

Partnerships in Raising Leaders - Rack Card

Partnerships in Service (Military Audience) - Rack Card

Service Unit Visibility Plan

Volunteer Booklet

Volunteer Business Card – Fillable Template

Council Publications

Other Council publications, including blogs and social media, can help you keep track of all the great opportunities available at GSCCC. You’ll also get the latest news on events and stories about our awesome Girl Scouts!


News and Media

Girl Scout Gold Award Videos

Rachel Eddowes

Grace Casalino

Lauren Prox

Alumnae Videos

Dr. Lucy Gibney