Our brand identity is backed by a visual language that is consistent with our brand values of strong leadership, sisterhood, and inclusion. In all of our brand work, we want to ensure that we effectively communicate our brand promise – "Girl Scouts gives every girl access to life-changing experiences that inspire her to do something big" – to our core audience, girls.
We hope that you find the resources included in the Brand Identity Center on point, inspiring, and fun!
Brand Identity Center (revised 5/20/11)
Master the application of Girl Scouts' brand identity system with the help of straightforward guidelines and ready-to-download graphic assets.
Girl Scout Glossary
This glossary offers definitions of some of the frequently used terms in Girl Scouting.
GSUSA Digital Design Style Guide (May 2012)
GSUSA Licensed Vendors Directory (August 2012)
Volunteers may find an assortment of communications, marketing materials and items to use to reach out to more girls and adults and connect them to Girl Scouting! Fliers, posters and bookmarks, along with other helpful tools can be downloaded - or- you may contact your membership specialist for copies. For those last minute needs - you can download the "Template" fliers and personalize/print them yourself.
Connect With Girl Scouts Family Guide
Council Fact Sheet
Leading Girls to Academic Success - a guide for educators
Partnerships in Faith - Rack Card
Partnerships in Raising Leaders - Rack Card
Partnerships in Service (Military Audience) - Rack Card
The Girl Scout Leadership Experience Fact Sheet
Girl Scout Week Resources
Volunteer Business Card - Fillable Template
Other Council publications, including blogs and social media, can help you keep track of all the great opportunities available at GSCCC. You’ll also get the latest news on events and stories about our awesome Girl Scouts!
News and Media
I Just Can't Wait Campaign Targeting K– 5 Girls
I Just Can't Wait! To be a Girl Scout - Rack Card
I Just Can't Wait! To be a volunteer - Rack Card
I Just Can't Wait to Start the Fun Now! - Interest Form
I Just Can't Wait 8x11 Bookmark
I Just Can't Wait 8x11 Community Poster
I Just Can't Wait 8x11 Recruitment Flier
I Just Can't Wait Tear-Off-Tab Flier
8.5 x 11 Flier for School or Community Use (Template)
Coloring Bookmarks (B/W)
11 x 17 Poster (Template)
Girl Conversation Starter
Mini Brochure Directed to Volunteer Recruitment
Animal Mask Activity
Fortune Teller Activity
T-Shirt Fun Template