Our brand identity is backed by a visual language that is consistent with our brand values of strong leadership, sisterhood, and inclusion. In all of our brand work, we want to ensure that we effectively communicate our brand promise-"Girl Scouts gives every girl access to life-changing experiences that inspire her to do something big"-to our core audience, girls.
We hope that you find the resources included in the Brand Identity Center on point, inspiring, and fun!
2013-2014 Recruitment Materials - I Can't Wait Campaign
Brand Identity Center (revised 5/20/11)
Master the application of Girl Scouts' brand identity system with the help of straightforward guidelines and ready-to-download graphic assets.
April Brand Voice
Girl Scout Glossary
This glossary offers definitions of some of the frequently used terms in Girl Scouting.
GSUSA Digital Design Style Guide (May 2012)
GSUSA Licensed Vendors Directory (August 2012)
GSCCC Fact Sheet
Girl Scout Week Resources
Faith Based Brochure